Conversion performance per market

Italy

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Mortgages

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts

N2B

Conversion (%)

Customers

Conversion (%)

Savings

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top1: Investment in self

N2B

Conversion (%)

Customers

Conversion (%)

Unsecurend lending_top1: Lending

N2B

Conversion (%)

Customers

Conversion (%)

Unsecurend lending_top2: Instant lending

Customers

Conversion (%)

Germany

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Mortgages_top1: Starter mortgage

N2B

Conversion (%)

Customers

Conversion (%)

Mortgages_top2: Renewal mortgage

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts

N2B

Conversion (%)

Customers

Conversion (%)

Savings

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top1: IP Standard

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top2: Advisory

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top1: Car loan

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top2: General Installment

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top3: Revolving loan

N2B

Conversion (%)

Customers

Conversion (%)

Insurance_top1: Loan Insurance

Customers

Conversion (%)

The Netherlands

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Investment products_top1: Easy invest

N2B + customer

Conversion (%)

Investment products_Top2: DIY

Conversion (%)

Investment products_top3: Asset management

N2B + customer

Conversion (%)

Spain

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Mortgages

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts

N2B

Conversion (%)

Customers

Conversion (%)

Savings

Customers

Conversion (%)

Investment products_top1: Mutual Funds (Opens)

(only) Customers

Conversion (%)

Investment products_top2: Mutual Funds

(only) Customers

Conversion (%)

Investment products_top3: Mutual Funds (Money IN)

(Only) N2B

Conversion (%)

Unsecured lending_top1: On Demand Loans

Customers

Conversion (%)

Unsecured lending_top2: Preapproved Loans

Customers

Conversion (%)

Insurances_top1: Insurance

Customers

Conversion (%)

Romania

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Mortgages

N2B + customer

Conversion (%)

Current Accounts_top1: CA

N2B + customer

Conversion (%)

Savings

N2B + customers

Conversion (%)

Investment products_top1: Mutual funds

N2B + customer

Conversion (%)

Unsecurend lending_top1: Personal loan

N2B + customer

Conversion (%)

Top2: Credit card

Conversion (%)

Poland

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Current accounts_top1: Direct

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts_top2: Mobi

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts_top3: Komfort

N2B

Conversion (%)

Customers

Conversion (%)

Savings_top1: Saving goal

N2B

Conversion (%)

Customers

Conversion (%)

Savings_top2: Savings account

N2B

Conversion (%)

Customers

Conversion (%)

Savings_top3: Term deposit

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top1: Fund with term deposit

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top2: Investment funds

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top3: Regular investment

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top1: Cash loan

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top2: Overdraft

N2B

Conversion (%)

Customers

Conversion (%)

Insurances_top1: Card insurance

N2B

Conversion (%)

Customers

Conversion (%)

Insurances_top2: Travel insurance

N2B

Conversion (%)

Customers

Conversion (%)

Insurances_top3: Mortgage house insurance

N2B

Conversion (%)

Customers

Conversion (%)

Belgium

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Product page = Interest radius -> Visits on category page + visits on product page + visits on key landing pages (during a campaign for example) + visits on simulation tools (if available) + visits on the flow (so including starts and submits).

Mortgages

N2B + customer

Conversion (%)

Current accounts_top1: Lion account

N2B + customer

Conversion (%)

Top2:Green account

Conversion (%)

Savings_top1: Green savings

N2B + customer

Conversion (%)

Top2:Green savings minors

Conversion (%)

Investment products_top1: Easy invest (soon to be launched)

N2B + customer

Conversion (%)

Top2:Star fund

Conversion (%)

Unsecured lending_top1: Credit card

N2B + customer

Conversion (%)

Top2: Car loan

Conversion (%)

Insurances_top1: Lion assistance

N2B + customer

Conversion (%)

Top2: Car Insurance

Conversion (%)

Australia

QPC summary view

Shows conversion 1 (# started flows/ # visits product page) for product 1 (product most traffic on product page) &
Shows conversion 2 (# finished flows/ # started flows) for product 1 (product most traffic on product page)

Customers & product 1 (%)

Delta (%) previous quarter (latest - previous)

QPC view detailed pages

Shows total conversion 1 (#started flows/ #visits product page) for product 1 (product most traffic on product page)
Shows total conversion 2 (#finished flows/ #started flows) for product 1 (product most traffic on product page)

Customers & product 2 (%)

Customers & product 3 (%)

Mortgages_top1

N2B

Conversion (%)

Customers

Conversion (%)

Current accounts_top1 Orange Everyday

N2B

Conversion (%)

Customers

Conversion (%)

Savings_top1

N2B

Conversion (%)

Customers

Conversion (%)

Investment products_top1 Superannuation

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top1 Personal loan

N2B

Conversion (%)

Customers

Conversion (%)

Unsecured lending_top2 Credit card

N2B

Conversion (%)

Customers

Conversion (%)

Insurance_top1 Car

N2B

Conversion (%)

Customers

Conversion (%)

Insurance_top2 Home and Contents

N2B

Conversion (%)

Customers

Conversion (%)